Buch “Strategic Affiliate Marketing”
30. Januar 2008
This guide, for both practitioners and academics, focuses on how to approach affiliate marketing. The authors explain the core values as well as challenging and combining established marketing theories in the light of new online marketing activities, taking into account the characteristics of the Internet and interactions among various participants and agents.
Rather than arguing the rights and wrongs in absolute terms, this book presents a strategy for engaging in affiliate marketing.
The authors also examine what considerations should be taken into account before doing so and investigate how to optimize resources once fully active in this area. This book focuses on how to build long term relationships with online partners, while gaining value and optimizing resources. As such, it should be of special interest to academics and students of management, marketing and business.
Online advertisers and online media should also find this a valuable tool with which to understand the potential of their online return of investment.
Autoren:
Simon Goldschmidt, Sven Junghagen, Uri Harris
192 Seiten
September 2003
ISBN 1843763907
Preis: ca. 83,34 EUR
Buch “Successful Affiliate Marketing For Merchants”
30. Januar 2008
If you are an online business, instead of paying for an ad, like a banner, you pay for the result – the sale. This is called affiliate marketing.
Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a successful affiliate marketing program.
The reader will find valuable Web resources such as tracking software and contract templates with the guidance of this book. There will also be direction for the reader to focus the content and develop the right affiliate model for the type of business.
It will also provide case studies of successful programs as well as failures and scams to demonstrate and teach the lessons of building a successful program.
Autoren:
Frank Fiore, Shawn Collins
352 Seiten
April 2001
ISBN 0789725258
Preis: ca. 23,50 EUR
Buch “Affiliate Selling”
30. Januar 2008
Created by Amazon.com as a way of generating sales through referrals from linked Web sites, affiliate selling has quickly mushroomed into one of the biggest sources of e-commerce revenue. In fact, experts predict that, within the next few years, affiliate sales will account for as much as 25 percent of all retail e-commerce. A major reason for this is that anyone with a Web site can start earning commissions by becoming an affiliate and directing visitors to other sites that actually sell something.
Written by pioneering experts in the field, this comprehensive guide clearly shows how to plan, implement, and manage a successful affiliate program on the Web. Helmstetter and Metivier detail the various types of affiliate programs and explain how to choose the best one for your goals. Individuals will learn where to register for free Web pages, how to build a virtual storefront, and how to add affiliate links to their site.
Merchants will discover how to start an affiliate program, extend their marketing reach, utilize third-party tools, and much more. This book provides hands-on advice and guidance on how to: o Select the right affiliate program o Implement the required technologies o Manage content development o Analyze traffic trends and drive traffic to a site o Avoid pitfalls and costly mistakes o Maximize commissions by refining the product mix, placement, and display.
Autoren:
Greg Helmstetter, Pamela Metivier
368 Seiten
März 2000
ISBN 0471381861
Preis: ca. 25,90 EUR
Buch “Effizientes Internet-Marketing durch Partnerprogramme.”
29. Januar 2008
Am Beispiel der Rossmann Online GmbH werden praxisnah Aufbau, Chancen und Ziele eines Partnerprogrammes beschrieben. Partnerprogramme stellen für jedes Unternehmen, dass Waren oder Dienstleistungen über das Internet vertreibt einen wichtigen Baustein im Marketing dar, der eine hohe Effizienz bietet. So prognostiziert Forrester Research, dass Unternehmen im Jahr 2003 bereits 21% ihres Online-Umsatzes durch den Einsatz von Partnerprogrammen erzielen werden.
Autor:
Christian Koch
120 Seiten
März 2002
ISBN 383113443X
Preis: ca. 29,50 EUR
telefon.de: Vertragsverlängerungen bieten neue Verdienstmöglichkeiten für Publisher
10. Januar 2008
Das Team von telefon.de läutet das neue Jahr gleich mit einigen neuen für Affiliate-Partner interessanten Features ein und kommt damit auch den artikulierten Wünschen vieler Partner nach. Im Shop von telefon.de sind ab sofort für die Kunden auch Vertragsverlängerungen von O2-Verträgen möglich. Das Bewerben dieser Vertragsverlängerungen eignet sich besonders gut für Publisher, da es hier es im Bereich der Kundenbindung im Gegensatz zum Neugeschäft keine Ablehnungen aus Bonitätsgründen gibt. Zudem ist das Thema Vertragsverlängerungen lange noch nicht so umkämpft in den Suchmaschinen wie das Neugeschäft.
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